Top 5 Fashion Games on Android in Bulgaria: Q2 2023

During the second quarter of 2023, fashion gaming apps on the Android platform in Bulgaria experienced varied performance metrics. Here, we break down the trends for the top 5 apps, based on data from Sensor Tower.

Lady Popular: Dress up game from XS Software AD saw notable fluctuations in its metrics. Weekly downloads peaked at 985 in mid-April and remained relatively stable around 600 towards the end of June. The app's weekly revenue hovered around the $1K mark, with minor dips and peaks, reaching a high of approximately $1.4K at the end of March. Active users showed a slight decline from 22K in mid-April to about 16.7K by the end of June.

Project Makeover by Magic Tavern, Inc. experienced a downward trend in weekly downloads, starting at 1.2K in early April and dropping to around 300 by late June. Revenue remained fairly steady, averaging around $200 per week, with a minor peak at $242 at the end of June. The number of active users also decreased from 10.1K in early April to approximately 6.9K at the end of June.

Covet Fashion: Dress Up Game from Crowdstar Inc showed a consistent increase in weekly downloads, starting at 62 in late March and rising to 152 by mid-June. Revenue exhibited some volatility, peaking at $324 in early April before settling around the $100 mark towards the end of the quarter. Active users grew steadily, from 171 in late March to 213 by the end of June.

Shining Nikki-Fashion Makeover by Papergames had a relatively low performance in terms of downloads and revenue. Weekly downloads were minimal, with occasional increases to 12 by mid-June. Revenue followed a similar pattern, peaking at $196 in early April but generally remaining under $50 for most of the quarter. Active users were stable, fluctuating slightly around the mid-30s.

Love Nikki-Dress UP Queen from Elex showed minimal activity in downloads, with occasional spikes to 18 in late June. Revenue experienced a sharp peak of $281 in early April but otherwise remained below $20. Active users saw a gradual decline from 73 in late March to 42 by mid-June, before slightly rebounding to 62 at the end of the quarter.

These insights, powered by Sensor Tower, highlight the dynamic nature of the fashion gaming market on Android in Bulgaria. For more detailed analytics and trends, visit Sensor Tower.